Technology
AdVantage
A suite of custom tools for managing large-scale search marketing campaigns. AdVantage syncs with search engine APIs to continuously monitor and update campaigns, adjusting bids and other campaign parameters across thousands of campaigns and millions of keywords every day. The process is highly automated, which allows campaign managers to spend more time adding value to our clients’ businesses.
UberReports
A data warehousing platform that allows deep analysis on every aspect of our businesses, from marketing campaigns to monetization. Uber’s feeds pull web and traffic analytics data in automatically and in real-time. An intuitive, interactive web-based front-end allows users to access that data almost immediately, and at their chosen degree of depth.
Aplika
A custom platform for predicting keyword values and optimizing bids with minimal oversight. Aplika uses cluster analysis, data modeling and other computational learning algorithms to predict values across keyword sets, providing us with an unparalleled ability to deploy bid strategies that source traffic at huge volumes while maintaining traffic quality.