News
GigaOm
Renamed Cogo Labs boosts Cambridge Startup Scene January 4, 2012
Tech incubator Adverplex has a new identity — Cogo Labs — and is starting to talk it up.
The 30-person shop, based in VC-friendly Kendall Square in Cambridge, Mass., has backed such plays as CourseAdvisor, Autotegrity and AdHarmonics – all of which focus on web-based analytics. The Washington Post bought CourseAdvisor, which uses analytics to help colleges generate online leads, for an undisclosed amount in 2007.